European regulators have opened a new line of scrutiny into how artificial intelligence is being integrated into dominant messaging platforms, focusing on whether such features could distort competition.
The investigation reflects growing concern that embedding proprietary AI tools into widely used communication services could create de facto gatekeeping power, limiting access for rival developers and services. As messaging apps evolve into multifunctional digital hubs, regulators are increasingly attentive to how default AI assistants might influence user choice and market dynamics.
The outcome of this scrutiny could shape how AI features are rolled out across consumer platforms in Europe, setting precedents for transparency, interoperability, and fair competition.
